For Business

Digital Transformation Services

The world is undergoing a new industrial revolution, driven by digital transformation. For companies, this is not optional—those that fail to modernize their services and processes risk falling behind. Digital transformation brings two key benefits: cost reduction and increased operational efficiency.

At British University, we have successfully digitized our internal processes, enabling us to scale and improve our service delivery. A prime example: when we began receiving thousands of individual inquiries via social media, we realized that even a 20-person team couldn’t respond to each with high quality. This experience accelerated our commitment to digital solutions.

One of our standout innovations is an AI-powered Admissions Agent that handles prospective student inquiries, providing instant, accurate information about our programmes. This tool has allowed us to streamline communication and focus our human resources on strategic tasks.

We now offer digital transformation consulting for companies in Tbilisi. Our process involves three key phases:

1. Awareness & Exploration
   We begin with a presentation that introduces your team to digital transformation—what it means, what tools we use, and how these tools can apply to your business to drive efficiency and reduce costs.

2. Process Mapping & Opportunity Identification
   Next, we work with your team to map out existing processes and identify areas where digital tools—automation, AI, CRM systems, or workflow optimization—can make a measurable difference.

3. Staff Training & Implementation
   Finally, we train your staff to use the chosen technologies effectively, ensuring a smooth transition and sustainable change.

The result?
Your company will be equipped to automate processes, engage wider audiences, reduce reliance on human resources, and reach more customers—while maintaining high service quality.

Applied Research for Business

British University has a dedicated team of researchers who use scientific methods of inquiry to uncover insights that are not immediately visible—but hold great potential for impact.

We offer custom research services for companies across Georgia, including:

• Brand recognition studies

• Communication strategy development

• Message testing and audience analysis

• Consumer behavior insights

• Benchmarking your brand or product against competitors

Whether you're launching a new product, repositioning your brand, or simply want to understand how to better connect with your audience—we can support you with data-driven, actionable insights.

Our university also conducts independent research in areas of national importance. This includes:

• Public opinion research and political sentiment analysis in Georgia

• Socioeconomic studies in underdeveloped regions

• University-led initiatives to support regional development through evidence-based policy

We combine academic rigor with real-world relevance—helping our partners learn, adapt, and lead.

To inquire, please contact:

📩Levan Gurgenidze
✉️levan.gurgenidze@britishuni.edu.ge